Foodu
A hyper-local culinary marketplace connecting foodies with top-tier restaurants through an intuitive discovery engine and real-time
CLIENT
Foodu
SERVICE PROVIDED
Product Design, Mobile App (Flutter), Backend Architecture
TIMELINE
8 Weeks
Solving the "Choice Paralysis.
In the crowded food delivery market, users are often overwhelmed by cluttered interfaces and endless lists. The gap between a kitchen's pass and the customer's door is where quality—and user patience—usually dies.
Curated Gastronomy We designed Foodu to prioritize visual appetite over text. The challenge was to build a discovery interface that feels less like a directory and more like a curated digital magazine. We focused on high-fidelity imagery and a "Mood-First" filtering system to help users convert from "hungry" to "ordered" in under 60 seconds.
Engineered for Speed & Craving.
We engineered the app to handle high-concurrency order spikes during lunch and dinner hours without latency.
Visual Menu Architecture: Unlike text-heavy competitors, the Menu Detail screen uses a "Card-Based" layout. Users can customize toppings and sides with a frictionless UX that reduces cart abandonment.
Smart Cart Logic: The checkout engine automatically calculates delivery fees based on dynamic geospatial distance, ensuring transparency before payment.
Live Fleet Tracking: Leveraging the Google Maps API, we built a custom "Rider Radar." Users can track their meal from the kitchen prep stage to the doorbell ring in real-time.
Delivering Happiness.
By streamlining the discovery process and optimizing the rider dispatch algorithm, Foodu achieved market-leading delivery times in its beta launch.
28-Minute Average delivery time within the city center.
40% Higher Cart Value due to the intuitive "Add-on" suggestion UI.
Zero Downtime during peak Friday night traffic.
“Tectonix understood that we aren't just moving packages; we are delivering experiences. The UI they designed makes the food look delicious before it even arrives, and the tracking system has built massive trust with our user base.”
— CEO, Foodu
